Supernatural was revolutionizing fitness, and they needed to let the world know. They needed… a fitness revolutionizer. And not just any fitness revolutionizer. The icon, the GOAT, Jane Fonda.
We enlisted Jane (and her friend Ludacris) to partner with Supernatural to become a guest coach across several workouts and created a marketing campaign inspired by her original 80s workouts.
The result is a self-knowing take on the tropes of the ‘80s commercial and a campaign that challenges the consistently serious status quo of fitness marketing – and is as much fun as Supernatural itself.
The work included broadcast films and teasers, social content, a custom influencer kit, and even a People magazine cover.
Supernatural was revolutionizing fitness, and they needed to let the world know. They needed… a fitness revolutionizer. And not just any fitness revolutionizer. The icon, the GOAT, Jane Fonda.
We enlisted Jane (and her friend Ludacris) to partner with Supernatural to become a guest coach across several workouts and created a marketing campaign inspired by her original 80s workouts.
The result is a self-knowing take on the tropes of the ‘80s commercial and a campaign that challenges the consistently serious status quo of fitness marketing – and is as much fun as Supernatural itself.
The work included broadcast films and teasers, social content, a custom influencer kit, and even a People magazine cover.