Working with the founders of Agua Mágica, we created a brand that articulated the ethos behind the mezcal: to bring the ancient culture of Oaxaca to the rest of the world while fairly partnering with the local farming community. We ideated the Agua Mágica name, logo, visuals, tone as well as custom bottle and package design. To help launch the brand, we worked with local artisans and film makers to authentically bring this magical part of the world to a global audience.
Working with the founders of Agua Mágica, we created a brand that articulated the ethos behind the mezcal: to bring the ancient culture of Oaxaca to the rest of the world while fairly partnering with the local farming community. We ideated the Agua Mágica name, logo, visuals, tone as well as custom bottle and package design. To help launch the brand, we worked with local artisans and film makers to authentically bring this magical part of the world to a global audience.
Film directed by Fernando Guisa